Powerful, Integrated Web Analysis
Publishers today must find ways to boost CPM, operate more efficiently, sell more of their underutilized inventory, and meet the increasingly complex demands of their advertisers. For that, they need actionable intelligence.
Powered by Open AdStream 6, Analytics is the only solution specifically designed to provide crystal clear results on both Web site metrics and advertising operations, enabling you to make the most of your advertising inventory.
Open AdStream 6 empowers managers throughout your business to analyze site, campaign and revenue information from just one interface. They easily run reports, create behavioral segments, and manage ad campaigns, taking immediate action to maximize your returns.
Open AdStream 6 eliminates the need for extra page tags, cumbersome data syncing and nagging questions about the accuracy of your reports. Using Analytics, there is never a discrepancy between applications in traffic patterns or number of visitors.
- Actionable Segments
Seamlessly turn behavioral segments into ad campaigns
- Advertising Analytics
Discover the relationships between campaign and content
- Real-time Analysis
The most important information at your fingertips
- The Most Accurate Data
Audience metrics between ad server and Web analytics are always 100% in sync
- A Single Solution
For insight into every aspect of your business: ad sales, marketing, content and e-commerce
- Custom Performance Metrics
Quickly create your own reports to uncover previously hidden insights into your business
- Export Capability
For integration with other corporate data for comprehensive business insights
Learn more about Open AdStream 6 Analytics features »
|
