24/7 Search Paid Inclusion (PI) consists of submitting a 'feed' of site pages that you control directly into a search engine's index. PI feeds have several benefits:

• Your editorial staff creates and reviews data submitted to the search engine so that the information is up to date and accurately reflects your latest product offerings.
• Listings appear in the main body of search results (also called algorithmic or organic search results) as opposed to Paid or Sponsored Listings.
• A marketer's deep content or pages that are hard to index are exposed in search listings.
• As PI listings are based on relevancy rather than bid-driven, the pages most relevant to user's search get the highest rank.

Marketers operating without the benefit of Paid Inclusion rely on the search engine's methodology for crawling, indexing and displaying site content. There are some significant limitations to counting on the search engines to index your site:

• Search engines typically only crawl or index the front page of a site, such as the main page and shallow content pages. The deep content within a site is often not crawled or indexed.
• Search engines don't refresh their indexes consistently. This means that updates to your site may not be indexed, and some pages may not be included or may be excluded during relevant seasonality or promotional periods.
• PI gives you control over the display listing as opposed to accepting whatever the search engine develops.

The core of 24/7 Search PI is Decide DNA™, our critically acclaimed proprietary SEM technology platform. Our highly experienced personnel use Decide DNA to manage both PI feeds and pay for placement campaigns within a single interface. 24/7 Search is a Trusted Feed Provider to Yahoo! Search Marketing's (formally Overture's) Search Submit Pro. Yahoo! Search Marketing uses our Decide DNA technology to manage the feeds of its largest advertisers. Here's how it works:

• We capture your site content. This can be done either via structured files/database provided by the marketer or we can do a URL crawl. You decide 'when and what' pages become available in the index.
• We convert content into an XML format and feed it directly to the search engine indexes.
• We ensure that your content is editorially compliant, indexed and relevant based on the unique requirements of a given engine. This helps generate high rankings.
• We continually optimize the feed titles and descriptions as well as the landing pages. Decide DNA provides optimization based on PI relevance or custom rules defined by you.
• You have access to all of Decide DNA's reporting. Decide DNA provides the search engine marketing industry's deepest report set for ROI tracking and analysis.