Open AdStream® 6: Powerful. Intuitive. Integrated.

Open AdStream 6 FEATURES:

• One-Click Behavioral Targeting. Open AdStream 6’s unique single-tag architecture allows publishers to create custom targeting based on virtually any interaction with a consumer. Using the Segment Builder, you quickly create segments of consumers who have seen luxury car ads, purchased a subscription or have an interest in finance content. Once the segment is created, target that segment with a single click. There simply is no more effective or easier way to do behavioral targeting.



• The Single Tag Revolution. Multiple tags just don’t work. They complicate audience number reconciliation, create multiple points of failure and increase page load times. Open AdStream 6 is the only product that eliminates these issues by providing a single tag for ad serving, analytics and behavioral targeting.



• Tailored Inventory Forecasting. Open AdStream 6’s Inventory Management is designed to reflect your unique business model, analyzing your own historical data to project future capacity. Instantly, Open AdStream 6 determines your inventory availability and makes appropriate real-time campaign adjustments. This gives publishers a highly accurate view of inventory availability and greatly reduces the likelihood of underperformance.



• Easy Campaign Scheduling. Unique business models demand unique solutions. With Open AdStream 6 campaigns can be quickly scheduled via a logical campaign scheduling process. The Campaign Manager’s point-and-click interface is so easy to use that virtually anyone can learn it in minutes.



• Open AdStream 6 Yield Manager. Open AdStream 6 Yield Manager ensures that you get top return on inventory. Using a powerful algorithm, it automatically calculates the revenue potential of all active campaigns and dynamically allocates priority to those with higher value.



• Contract Management. Open AdStream 6’s fully integrated Contract Management greatly reduces the time and expense involved in data entry and hugely simplifies the ad buying process. It builds automated order creation, tightly controlled order approval, automated campaign creation and advanced reporting directly into the sales and campaign setup process.



• Flexible Reporting. Open AdStream 6 includes a wide range of comprehensive, ready-to-use reports that automatically provide most of the information needed by most publishers. These reports can be customized to include campaign, site, advertiser, section, unique viewer, and many other criteria. All results are easily exportable to external applications via API.



• Optimal User Interface. Open AdStream 6’s unified user interface is clean, quick loading and completely intuitive. It is easy to learn and navigate, so accessing the powerful array of Open AdStream 6 options is a snap.



• All Ad Formats. Open AdStream 6 delivers virtually all ad formats including streaming media, mobile, DTV, and RSS. 24/7 Real Media is a leader in ad delivery to emerging platforms.