24/7 Search's Bid Management service simplifies and automates the management and optimization of bids on search engines. You provide the campaign goals. We provide the technology and expert campaign managers to help reach those goals.

Managing keyword bids across multiple search engines is a time consuming and complex process. It requires significant investments in staff, training and technology, not to mention the ongoing time investment to do it properly. 24/7 Search Bid Management automates the management and optimization of bids on Pay For Placement (P4P) search engines. With our Bid Management service, we operate the entire P4P campaign:

• Managing frequently changing bids on thousands of search terms for maximum results
• Optimizing across thousands of keywords
• Pacing traffic over a campaign period
• Aggregating traffic and financial reporting

At the core of 24/7 Search's Bid Management methodology is the Decide DNA™ technology. This industry leading technology platform powers the entire bid management process:

• ROI-based auto bid management. Most bid management tools bid based on keyword performance alone. Decide DNA optimizes bids by analyzing all factors that influence your target ROI: product, creative, keyword and keyword groups.



• Traffic and budget pacing control. Set traffic, budget maximum traffic, as well as budget targets, and Decide DNA will manage your campaigns to those targets.



• In-depth reporting. Decide DNA provides the search engine marketing industry's deepest report set for ROI tracking and analysis.



• Rocket science optimization. Decide DNA provides the most advanced 'rules-based' optimization available. Our proprietary rules engine is customizable and offers the flexibility to build your own optimization rules based on price, rank or ROI, or a combination of any of these factors. (i.e. "I want to be #3 for these group of terms, as long as my CPA is less than $20 and my bid must be under a $1.20 CPC").