Gain a clear, uncluttered view of the performance of your campaigns’ different parts, and then focus resources on those that deliver the best results. The end results are happier advertisers and higher CPMs.
- Real-Time Visibility
Knowing what's happening the moment it happens helps you make better business decisions. Open AdStream 6 features real time data, enabling you to make more informed decisions in real time regarding such vital issues as traffic, referrals, acquisition & retention, navigation, segmentation, and transactions.
- Reporting/Charting Tools
Open AdStream 6 unlocks the value of your data in ready-to-use reports, including automatically-generated charts and graphs, so that you can easily and quickly leverage the wealth of information that it contains.
- Campaign Analysis by “Insight Ratios”
Open AdStream 6 Reports make it easy to create new custom reports that classify and track performance by any campaign property. You can create your own custom insight ratios, or use ready made ones, which include:
- Conversion vs. Creative
- Orders vs. Page Views
- Target Market vs. Purchases
- Clicks per Page View
- Impressions per Unique Visitor
- Revenue vs. Cost
- Page Views per Ad Position
- Open Taxonomy
Open AdStream 6 allows you to build your content taxonomy in a language you understand. With its unparalleled flexibility, pages and ad campaigns can be described in a way that makes sense to your business.
- Sophisticated Segmentation
Open AdStream 6 provides the most sophisticated segmentation tools available today. Use the wizard-based segment builder to define and group visitors using an infinite number of attributes, combined with precise frequency and recency levels. All segments sync automatically with Open AdStream 6 so you can immediately deliver targeted messages.
- Detailed Custom Reporting
It’s easy to create custom reports that combine information from any of our solutions. Open AdStream 6’s friendly interface walks you through all the options. It's also easy to perform calculations and to customize high-impact graphs to depict data visually.
- Navigation Path Analysis
Open AdStream 6’s page path analysis is unique among Web analytics solutions in allowing you to drill down to specific path fragments inside unique full paths. Use it to track visitors’ movements through your site in ways that were never before possible. Uncover valuable patterns in visitors’ behaviors. Then make revenue-enhancing adjustments to your site.
- Next Page Flow Reports
Optimize your site and inventory with analyses of visitor flows from one page or item to the next. Monitor visits from any page or combination of pages, identifying underperforming processes or bottlenecks, then make optimizing changes rapidly to enhance your inventory.
- Intuitive, Secure Interface
Business success depends on the right people getting the right information efficiently, quickly and reliably. With its single easy-to-use interface, Open AdStream 6 ensures that users quickly access the numbers they need. Permission settings allow you to control access, without blocking the information individuals really need.
- Detailed Page Analysis
With its page summary analysis Open AdStream 6 brings every possible detail about a page – such as views, entries, exits, churn rate, clicks-to-page, and more – directly to your screen, allowing you to make the tactical decisions necessary to extract full value from your inventory.
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